Creativity without reliability is personality.
Human Being Creative
I am not convinced that form and function are separable. I’m also not convinced they aren't. What I do know is that the questions produce better work than either answer could alone.
I thrive at the intersection of mission, culture, and craft — not because it sounds cool, but because that’s the realm of possibility that keeps me up at night.
I'm based in Seattle and work with other humans around the globe. I am available for project-based creative retainers. I do not take every project — I take the right ones. To start a conversation, aggressively select the button below or compose an email addressed to holler[at]CalebRancourt.com.
Good design is a series of decisions. When you're ready to make a few strategic ones… let's talk.
Approach
Concept Before Creative
The idea has to be right before execution begins. A strong concept makes every subsequent decision faster and more defensible. A weak concept makes every decision a negotiation.
Mission as Material
The most compelling work is for organizations where the mission is the creative brief. When the stakes are real the design has to be real too.
Drama Free Delivery
Creativity without reliability is just a personality. I show up, meet deadlines, communicate clearly, and produce work that holds up under scrutiny.
Applications
Brand Identity & Campaign Design
From marks and systems through campaign execution. Mission-driven organizations, action sports brands, product companies with something to say.
UI/UX & Digital Product
App design and prototyping. Built for developer handoff — the tighter the prototype, the cheaper the build.
Print & Publication Design
Books, booklets, posters, catalogs, flyers. Production-ready artwork that holds up at scale.
Apparel & Product Design
Dye-sublimation, screen print, hot stamp. Full-coverage garment design through production file handoff.
Motion & After Effects
Animation, explainer templates, social content. Motion that serves the message rather than decorating it.
Creative Direction & Strategy
Positioning, visual system development, campaign architecture. The thinking that makes execution coherent.
How We Boogie
Creative Retainer
An ongoing & responsive relationship with a defined monthly scope. You get consistent access to strategic design thinking across formats — brand, campaign, print, digital, apparel, motion, and strategy. Retainers are reserved for organizations whose work I believe in.
Project Based
When the scope, outcome, and end-date are clearly defined. Brand identity, campaign systems, publication design, apparel production, or any combination. Quoted per project with clear boundaries, milestones, and deliverables.