Creativity without reliability is personality.
Human Being Creative
I am not convinced that form and function are separable. I’m also not convinced they aren't. What I do know is that the questions produce better work than either answer could alone.
I thrive at the intersection of mission, culture, and craft — not because it sounds cool, but because that’s the realm of possibility that keeps me up at night.
I'm based in Seattle and work with other humans around the globe. I am available for project-based creative retainers. I do not take every project, I take the right ones. To start a conversation, aggressively select the button below.
Good design is a series of decisions. When you're ready to make a few strategic ones… let's talk.
Approach
Mission as Material
The most compelling work is for organizations where the mission is the creative brief. When the stakes are real the design has to be real too.
Concept B4 Creative
The idea has to be right before execution begins. A strong concept makes every subsequent decision faster and more defensible. A weak concept makes every decision a negotiation.
Drama Free Delivery
This is not my first rodeo. I show up, meet deadlines, communicate clearly, and produce work that holds up under scrutiny and hands off easily to stakeholders & factories.
Expertise
Creative Direction & Strategy
Clever and creative solutions for hitting your KPI’s. Positioning, visual system development, campaign architecture. The thinking that makes execution coherent.
Brand & Campaign Design
Marks and systems through campaign conception & execution, for mission-driven organizations, action sports brands, and product companies with something to say.
Print & Digital
Books, booklets, posters, catalogs, flyers. Production-ready artwork that holds up at scale.
Apparel & Product Design
Apparel Systems, dye-sublimation, layered artwork, hats and accessories that respect brand standards and professional athlete’s personal tastes.
Motion & After Effects
Animation, explainer templates, social content. Motion that serves the message rather than decorating it.
How We Boogie
On-Going Creative Retainer
An ongoing & responsive relationship with a defined monthly scope. You get consistent access to responsive, strategic, design thinking across formats: brand, campaign, print, digital, apparel, motion, and strategy. Retainers are reserved for organizations whose work I believe in.
Project Based Retainer
When the scope, outcome, and end-date are clearly defined. Brand identity, campaign systems, publication design, apparel systems, or any combination. Quoted per project with clear boundaries, milestones, deliverables, and a system in place to address scope creep.