Embrace discomfort over convention.

Education

(B.S.) Industrial Design | Virginia Tech | 2015

Caleb's desk prior to 2nd year Pin-Up at Virginia Tech. Desk in Disarray
Caleb's desk prior to 2nd year Pin-Up at Virginia Tech. Desk in Disarray
Caleb's desk organized for second year final pin-up. organized and impressive volume of work.
Caleb's desk organized for second year final pin-up. organized and impressive volume of work.

Programs

Adobe Creative Suite | Photoshop | Illustrator | InDesign | After Effects | Figma | 3DS Max | KeyShot | Etc. & Et. Al.

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Adobe Photoshop App Icon
Adobe InDesign App Icon
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Work

Creative Direction | 23-Present

Visual & Product Design / Remote | Provide creative consulting and design services for organizations with fast moving missions. Design artwork for mass production and marketing.

Pured Disc Golf | 22-25

Founder & CEO / Remote | Envisioned, off-shored, & launched a mobile app. Managed a development team in Karachi, Pakistan for (2) separate (6) month projects, and delivered on-time & budget.

Ale Industries | 21-22

Head Brewer / Oakland, CA | Maintained a brewing facility, operations, & poured in the taproom. Independently brewed 15BBL batches, managed (8) 30BBL fermenters, & made deliveries.

GameChanger Products | 19-21

Design Researcher / Hybrid | Facilitated CPG Companies’ new product innovation research. Recruited participants before conducting creative engagements, focus groups, and ethnographic research.

Corral Furniture | 18-19

Furniture Designer / Oakland, CA | Produced digital and physical models, high fidelity renderings, & prototypes. Created technical drawings, hardware kits & assembly instructions..

IA Interior Architects | 17-18

Marketing Coordinator / San Francisco, CA | Developed visually compelling RFP responses, generating over $3MM in new business. Continually managed (3-5) projects in support (19) offices globally.

Betterment

The Brown Buffalo, Bag Making Workshop

(4) Days / Costa Mesa, CA | Learned soft goods design approach & sewing techniques from Douglas Davidson, who previously lead design teams at Burton & The North Face.

Patagonia, Brand Immersion

(3) Days / Ventura, CA | Spent three days at Patagonia HQ, immersed in Patagonia physically & philosophically. Access included the original forge, Patagonia’s materials lab, & Yvon Chinard.

7 screen TV array with images of Caleb's work from through out the year on the screens. Furniture making, brewing, Pured, and Unusual Methods are highlighted.

Let’s make something awesome.