Red Deke Hockey Collective (RDDK)
The Cold War was the 20th Century’s most successful branding exercise.
Role | Unsolicited / Self Directed
Format | Brand “Bible” / Conceptual
Over-Time | Creative Writing
Status | Season Ongoing
Recently I began teaching myself to ice-skate and joined a hockey league. Concurrently, I came to grips with something that had been nagging at me for some time —the American productivity gospel and the Soviet labor decree are the same instruction in different fonts.
Red Deke Hockey Collective is what happened when those two directives dropped gloves at center ice.
